May 17, 2010

New online magazine: Sweet Paul

My lastest food crush is not an ingredient or a flavor, but a magazine...

I've worked for city and trade magazines since I was in college and during all of that time publishers have been anxious about the possibility of magazines moving online from print — thinking that that could only be a bad thing. It's only now just beginning to happen in a real way. With ad revenues down and popular print publications like Gourmet, Domino, and Metropolitan Home, among many others, being shut down, it seems like time for a new model. It's very exciting to see new publications taking shape and showing us another way to succeed in publishing.

The first issue of Sweet Paul magazine has just been released online and it's a beauty. Food and prop stylist and blogger, Paul Lowe, has produced this stunningly beautiful new online magazine. Sweet Paul, focusing on "the sweet things in life," features recipes, crafts and entertaining ideas with photography and styling that takes my breath away. I love that the recipes are positioned with their photos and not pages away on a jump. Big congrats and best wishes to everyone at Sweet Paul! Can't wait to see the next issue.

(Sweet Paul cover image used with permission.)

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